She’d wanted to be a makeup artist since she was a little girl, but as a young woman living in Germany, Rita took her first job at a military Post Exchange. There, she saw a breathtaking picture of Gabrielle Chanel that set her on her path. Today, she makes sure Halls customers always feel comfortable seeking her out, even if it’s just for one item they buy again and again. Rita, a big believer in the “less is more” philosophy, says that a great smile is always on-trend. She loves to check Pinterest for new looks, “because they have thousands of ideas.”